Category Archives: Marketing

Marketing related discussions

User feedback is so important

With the new V3.31.0.0 Surfulater release, when someone uninstalls Surfulater, a feedback request Web page is opened. This is something I have been wanting to do for quite some time and simply haven’t gotten around to it. Fortunately the Content … Continue reading

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We should never expect much from free

When I did the big update to the Surfulater Blog last month I included a social sharing widget SexyBookmarks by Shareaholic. These widgets let visitors share details of our posts on Facebook, Twitter etc. and E-mail friends about them. I … Continue reading

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Why I use Surfulater

I continue to be pleasantly surprised at the diverse range of uses Surfulater is being put to and the diversity of our customer base. This is both a strength and a weakness for Surfulater. It’s ability to be used so … Continue reading

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Its not unusual to… (feel free to sing along)

It’s not unusual for folks to tell us how much they love using Surfulater, but we don’t get much feedback about the Surfulater web site. So I was very pleasantly surprised when I received the following e-mail from Deborah Merritt who has … Continue reading

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Goal-Free Living With Stephen Shapiro

I did my usual weekend house chores which gives me the opportunity to listen to Podcasts, which is something I relish. I want to recommend a great interview that Michael D. Pollock of Solostream Webstudio did with Stephen Shapiro about his book … Continue reading

Posted in General, Marketing | 4 Comments

Jumping hurdles

When I was a young fellow at secondary school we had to jump hurdles in the physical education class. I have to tell you I was petrified every time we had to do this. I was short and the hurdles were … Continue reading

Posted in Marketing, Surfulater | 12 Comments

Surfulater web site updated – Your Help needed

A plea for Help in learning more about what Surfulater is being used for. Continue reading

Posted in Marketing, Surfulater - What's New | 2 Comments

If your software was on a date…

“Dating Rules For Software” – a must read for all software developers by Kathy Sierra Continue reading

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On Google

Well the fact of the matter is Surfulater is barely visible on Google (apart from paid ads). So I’ve been been doing some research to try and see how we can rectify this sad state of affairs. It is pretty … Continue reading

Posted in General, Marketing, Surfulater - In the News | 11 Comments

What Every Good Marketer Knows

I enjoy reading Seth Godin’s blog. It is an easy read and helps keep the brain juices flowing. Unfortunately I’ve fallen behind these past few weeks and am just playing catchup now. One noteworthy entry for May that I wanted … Continue reading

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